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Services |
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Repairing damaged community relations, improving employee morale, expanding name recognition… you know what needs to be done for your business, and you need a communications plan that reaches your key stakeholders. This is when you need to assess your business objectives and link them to a communications plan that leverages the right mix of tools. |
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Strategic Planning |
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One element of a strategic communications plan often includes providing information to stakeholders through the news media – online, print, or broadcast. It’s a highly credible medium, and it’s difficult to leverage well. The key to successful media relations is to ensure you are helping reporters and editors do their jobs by providing them information their readers want.
With a Master’s Degree in journalism and 13 years of experience on both sides of the news – as a reporter/editor and as a media relations specialist – Jamal Kheiry brings deep insight into how your business can work with journalists to meet your needs and theirs. |
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Media Relations |
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Your business image and reputation can be torn apart by a single incident, or by a “slow burn” – a situation or series of events that chip away at your enterprise over time. Dealing with the aftermath of a crisis situation can be done effectively if done quickly, but the best approach is to have a crisis communications plan in place before something goes wrong.
Jamal Kheiry has extensive experience handling major incidents at one of the most high-profile energy companies in the world, and provides comprehensive crisis communications planning, media training for you and your spokespeople, and strategic crisis communications services on an emergency basis. |
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Crisis Communications |
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Clarity Strategic Communications brings more than 12 years of professional writing experience to each writing project. Every document is well-researched, targeted to relevant stakeholders, tailored to your objectives, and crafted to the highest quality standards. |
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Writing and Editing Services |
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Clarity Strategic Communications will conduct an in-depth analysis of your organization’s goals, audiences and messages, working with you toward a long term solution. |
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Seeing the news value of your organization’s messaging — and conveying it in a professional manner — is key to getting your story to target audiences through the news media. Knowing journalists’ needs is critical. |
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Planning for crisis communications before something happens is essential to protecting your image and reputation. If you’re wondering what to tell employees, neighbors, or the media after an incident has taken place, you’re already facing damage. |
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Well-considered objectives paired with top-notch writing lead to clarity of meaning among your target audiences. |
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· Press releases: Convey your business messaging in a way that meets the needs of reporters and their readers.
· Articles: This broad category includes various carefully-researched, well-written pieces such as: Þ Advertorials/feature stories Þ Brochures Þ Newsletters Þ Op-eds/columns Þ Position statements
· Web content: Good planning is essential to adapting your messaging for web audiences. High-quality website content integrated with other messaging channels can be a powerful combination.
· Speechwriting: Packing meaning into two-minute introductory remarks is just as challenging as cleanly organizing an hour-long speech. Clarity Strategic Communications owner Jamal Kheiry has experience with both, and everything in between, having written for high-level executives addressing global audiences.
· Reports: Annual reports, sustainability reports, and shareholder updates all require solid research, a principled approach and talented writing to help your organization shine.
· Editing: Even well-planned publications or articles can benefit from an expert review of syntax, grammar, and spelling. Avoiding errors helps keep your credibility high.
· Evaluation of PR plans: Most businesses have public relations plans already in place, but if they aren’t living up to your expectations, a professional assessment can reveal gaps, shortfalls, and faulty assumptions that can be remedied. Fixing these problems can keep you from spending money on ineffective approaches. |
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Clarity Strategic Communications offers a range of public relations services, from high-level planning to the execution of well-crafted documents to meet tactical needs. An initial phone consultation is free of charge. |
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Clarity Strategic Communications is a Vermont-based public relations consultancy owned by Jamal Kheiry. |
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Clarity Strategic Communications PO Box 522 Bethel, VT 05032
(802) 234-6785 |
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Contact: |
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Clarity |
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Strategic Communications |