Writing & Editing

Each of these workshops is designed to provide you with the background, theory and practice you need to conduct basic strategic business communications on your own, whether business or not-for-profit.

Training programs can be divided into shorter sessions to meet varying schedules, and exclusive one-on-one training can be tailored to meet your organization’s specific needs.

Training

At Ease With the Media

Conveying your business messaging through the news media can be efficient and highly credible. But it’s not a simple task.

For those who have never interacted with journalists, and for those who have dealt with reporters dozens of times, this course can provide you with skills that are critical to improving your ability to successfully communicate through the news media.

Crisis Communications

Recent research* shows that almost 70 percent of organizational crises are “smoldering,” that is, not related to a specific event. That means crisis communications preparedness must be geared for situations as much as for incidents in order to protect your image and reputation.

Clarity Strategic Communications can train you and your spokespeople how to deal – and how not to deal – with an image or reputation threat.

Strategic Communications Planning

Getting your business messages to the right people can be tough if you haven’t analyzed what you’re saying, who your audiences are, what they want to hear from you, and how you should say it.

And then there’s the real test: does your communications plan link to business objectives? This workshop helps you put it all together.

If your organization’s strategic communications needs are straightforward, you don’t have to rely on experts to come up with a plan, or to speak on your behalf. With clear information and the right approach, you can formulate and execute your own strategies.

* Source: CS&A, a specialist risk and crisis management consultancy firm in Brussels, Belgium